Research on the Path of Promoting Cultural Confidence of Western Tourists Based on Tourism Activities

Enrui Cui

doi:10.54097/fbem.v5i3.1897

Authors

Enrui Cui

DOI:

https://doi.org/10.54097/fbem.v5i3.1897

Keywords:

Tourism perception, Cultural identity, Cultural confidence, Confirmatory factor analysis

Abstract

Tourism perception has always been the focus of scholars' research. This research takes tourism perception as the starting point, and builds a theoretical model of tourism perception, cultural identity, and cultural self-confidence on the basis of Zhou Yijun and Feng Gengyun's research on the mechanism of tourism promoting cultural self-confidence, and structural equation model verifies the relationship between tourism perception, cultural identity, and cultural self-confidence.

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