Analysis on Tesla's Marketing Strategy

Abstract

With the seriousness of energy consumption and environmental pollution as well as the world's attention to environmental protection, the global attention to new energy vehicles is getting higher and higher. This article aims to analyze Tesla's three marketing strategies (direct sales strategy, building charging network, and word-of-mouth marketing) to analyze its competitive advantages and defects in the market through SWOT analysis, PEST analysis and qualitative research. The study found that Tesla has been effective in all three of these marketing approaches, but that certain changes and enhancements need to be made as the market evolves. And this thesis also gives some suggestions for improvement on the basis and background of this research to help Tesla better generate profits and increase customer satisfaction and loyalty. Overall, Tesla has been very successful and effective in its marketing strategy and will have room to improve even better after going through the improvement process.