The Influence of Market Positioning on the Development of Sugar-Free Beverage Industry Enterprises

Wubo Wang

doi:10.54097/re9e6a27

Authors

Wubo Wang

DOI:

https://doi.org/10.54097/re9e6a27

Keywords:

Sugar-free beverage industry, market positioning.

Abstract

Sugar-free beverage industry is undoubtedly an important field in China's beverage market in recent years. The industry is in a period of rapid development, while the market size is expanding, and the demand of consumers for healthy diet is also increasing. In general, different brands have differences in market positioning and marketing strategies. Besides, those brands also face competitive pressure in the same industry. Brands compete for market share by innovating products, improving quality and expanding marketing channels. The present study mainly discusses the impact of differentiated market positioning on the enterprise development of three sugar-free drinks, namely Vitality Forest, Oriental Leaves and Suntory. On the whole, enterprises in the sugar-free beverage industry should pay attention to the health of products, enhancing competitiveness through innovation and differentiation, seizing the development opportunities of online sales and customized services, so as to cope with the changes of market environment and consumer demand.

Downloads

Download data is not yet available.

References

Colman, A. M. (2011). A Dictionary of Psychology (3rd ed.). Oxford University Press.

Dumas, T., Ellis, W. E., & Wolfe, D. A. (2005). Identity development as a buffer of adolescent risk behaviors in the context of peer group pressure and control. Journal of Adolescence, 28 (2), 259-272.

McLeod, S. (2007). Social development. Retrieved from Simply Psychology website: https://www.simplypsychology.org/Social-Development.html.

Mueller, M. M., Domsch, H., & Herpertz, S. C. (2012). Heritability of personality disorders in childhood: a preliminary investigation. Journal of Personality Disorders, 26 (3), 373-384.

Bögels, S. M., Brechman-Toussaint, M. L., & Bamelis, L. (2008). Parental rearing, early maladaptive schemas, and attachment in adults. Clinical Psychology & Psychotherapy, 15 (6), 363-377.

Aunola, K., Nurmi, J. E., & Salmela-Aro, K. (2000). The role of multimedia skills in successful learning in a blended learning environment. Journal of Educational Multimedia and Hypermedia, 23 (3), 293-308.

Pinquart, M. (2017). Associations of parenting dimensions and styles with internalizing symptoms in children and adolescents: A meta-analysis. Family Psychology, 31 (3), 343-357.

Muris, P., Meesters, C., de Kanter, E., & Timmermans, A. (2004). Behavioural inhibition and behavioural activation system scales for children: relationships with Eysenck’s personality traits and psychopathological symptoms. Personality and Individual Differences, 37 (8), 1671-1682.