The Role of Graffiti Art as a Medium in Shaping Urban Image: A Case Study of Beijing 798 Art District

Abstract

Graffiti art in Beijing has undergone prolonged development and evolution, narrating the diverse stories of the city and presenting a more varied image of Beijing. This study selects the graffiti art hub, the 798 Art District in Beijing, and employs spatial production theory and interactive ritual chain theory to deeply analyze the crucial role of graffiti art in disseminating the urban image of Beijing and the specific images it sculpts. Through the application of spatial production theory, we specifically explore the layout, positioning, and display modes of graffiti in the urban environment, as well as the potential impact of these factors on the perception and shaping of the urban image. Building upon this foundation, interactive ritual chain theory is utilized to investigate the interactive processes between the audience and graffiti, revealing how such interactions guide, influence, and co-construct the cognitive representation of the urban image.