Analysis of the Factors of Korean Pop Music's Dissemination -- Taking the NewJeans Girl Group as an Example

Abstract

In the era of globalization, Korean pop music has rapidly made a great impact on the entire Asian music market with its unique charm, and the spread of Korean idol groups in China has gradually become a topic of great concern. This paper firstly starts from the communication background of Korean pop music, takes the NewJeans girl group as the research object, and analyzes its communication factors systematically, from the communication subject to the communication effect, through the 5W communication model with "Who, Says What, In Which Channel, To Whom, With What Effect" as the structural basis. Through the 5W communication model, this research systematically analyzes the factors of their communication, from the main body of communication, song content, to the choice of communication media, to the fan audience and the effect of communication, and comprehensively explains the factors that have contributed to the spread and success of Korean idol groups in Korea and abroad. Through in-depth analysis, this paper provides lessons and insights for the communication of similar groups in the Chinese market. Therefore, Chinese pop music should be clearly positioned in the market when spreading, and the promotion should be fine-tuned to the cultural preferences and aesthetic habits of audiences in different countries and regions. It also needs to be communicated in such a way as to clarify the meaning of the song, create a unique concept, and increase interaction across the board.