Research on the Communication Path of Domestic High-quality Variety Shows: Taking "Sound into The Heart" to Drive the Development of Chinese Musicals as An Example

Ying Jiang

doi:10.54097/6xkqb318

Authors

Ying Jiang

DOI:

https://doi.org/10.54097/6xkqb318

Keywords:

Cultural communication, communication strategy, Chinese musical, sound in people’s hearts, media dependence theory.

Abstract

As a gathering place for popularity and traffic in today’s society, variety shows play an important role in cultural communication. This article takes the Magnolia Award-winning domestic high-quality variety show "Sound into the Heart" as the research object. Based on the media dependence theory, it discusses from the three dimensions of communication content, communication method, and communication effect, and analyzes the path for variety shows to drive the development of the cultural industry. Analyze variety show content, production strategies, and commercial marketing, and seek new ways to spread niche culture and art.

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