Feminism in Chinese Cultural Entertainment Industry: A Case Study of Script Homicide Industry
DOI:
https://doi.org/10.54097/ehss.v8i.4251Keywords:
cultural entertainment industry, feminism, script homicide, propaganda path.Abstract
In the past 40 years of reform and opening up, China's economy has been developing daily, especially the tertiary industry represented by the entertainment industry, which has seen tremendous growth. At the same time, with more and more women engaged in various social jobs, their social status has also improved, but the localization of feminism has been difficult. This paper will use the method of multiple case analyses to explore the possibility of using the entertainment industry to promote feminism. The Script Homicide industry will represent first; this paper selected three representative case reductions of the script, analyses its propaganda and the method and effect of feminism, secondly from three cases to analyze the Script Homicide propaganda methods, and finally from the standard promotion methods of Script Homicide industry summed up the general logic is suitable for the entertainment industry. Through this study, we can better understand the theoretical basis of the publicity role played by the entertainment industry and how to help feminism to publicize to achieve the goal of localization.
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