Consumption Decision Making Changes After COVID-19 Outbreak Among Youths in China: COVID-19 Impact on Consumer Behavior Change Survey
DOI:
https://doi.org/10.54097/ehss.v8i.4452Keywords:
COVID-19, consumer decision making, youths, consumer behavior.Abstract
The outbreak of COVID-19 in 2020 is an unprecedented catastrophe for all humanity. It has been two years and nine months since the first confirmed case of novel coronavirus infection in the world. The sudden outbreak has had a profound impact on the world's economy, culture and social life. The theme of this study is to investigate the impact of the COVID-19 pandemic on consumer behavior changes. The main objective of this paper is to analyze the consumption decision making changes in consumer behavior, and the research objects are young people aged 18 to 24 years old (20 to 26 years old) in the four largest cities (Beijing, Shanghai, Shenzhen and Guangzhou) of China. There are significant changes in consumption decision making among youth at different levels of the spending budget. This finding would provide behavior economists and policy makers solid evidence on the changes of consumption making of youths after the outbreak of Covid-19 and therefore help the design of future interventions to consumer behavior after epidemics/disasters.
Downloads
References
Millennials spending habits: Chinese VS American. Daxue Consulting. 2017.
Late Adolescence/Young Adulthood (Ages 18 – 24 years). Understanding adolescence. K. Teipel of the State Adolescent Health Resource Center, Konopka Institute, University of Minnesota.2021.
COVID-19 disrupts education of more than 70 per cent of youth. International Labor Organization.2020.
Mehrabian, A., & Russell, J. A. An approach to environmental psychology. The MIT Press.1974.
Kotler, Philip. Marketing Management. Upper Saddle River, New Jersey: Prentice Hall.2000.
Nicosia, Francesco M. Consumer decision processes. Englewood Cliffs, N.J., Prentice-Hall.1966.
Dilogini Sangarathas , Shivany Shanmugathas. Exploring the model for consumer characteristics linked with technology marketing. Researchgate. 2017.
Caroline SueLin, TAN. Understanding consumer purchase behavior in the Japanese personal grooming sector. Journal of Yasar University.2010.17(5) 2821‐2831.
Engel-Kollat-Blackwell. Engel et al.1968: 500.
Prakash, Andrew. Howard Sheth Model of Consumer Behaviour. Deliberative Research; Firozabad Vol. 30, Iss. 1, (Apr/Jun 2016): 43-47.
Prasad, Ram Komal; Jha, Manoj K. Consumer buying decisions models: A descriptive study.2014.
Seborro, D. R. Consumer Behaviour Models Part II - The Howard Sheth Model. In Thinking about marketing. Blogspot. Co. At.2011
Rohith Reddipalli.2020. Howard Sheth Model of Consumer Behaviour on buying a Smartphone.2020.
Prakash, A. 2016. Howard Sheth model of consumer behaviour – CEOpedia | Management online. Deliberative Research, 30(1) :43–47.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
