Analysis on the Development of Fast Fashion- Based on the Influence of New Media
DOI:
https://doi.org/10.54097/ehss.v8i.5027Keywords:
Fast fashion; new media; purchase; future development; communication.Abstract
Modern media is progressively inundating people's lives as the times and society change. Modern media help meet the needs of an increasing number of customers while also boosting the economy since people's aspirations are increasingly becoming more varied. Fast fashion is thus moving into a stage of growth with more commercial potential. However, the industry's rapid expansion has also had some very negative effects, including resource waste, overproduction, and environmental deterioration. But even though the fast fashion industry has such serious problems to solve, it is unrealistic to force the fast fashion industry to slow down or stop its development in the present day when both new media and the fast fashion industry are growing rapidly. As a result, people need to pay more attention to environmental protection, clothing recycling, effective internal company management, and the propagation of ethical consumer attitudes in order to make the fast fashion industry sustainable and beneficial.
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