GAO, Yanyan. Research on the Disney’s IP Brand-building Process and Shaping Tactics. Journal of Education, Humanities and Social Sciences, [S. l.], v. 5, p. 81–88, 2022. DOI: 10.54097/ehss.v5i.2886. Disponível em: https://drpress.org/ojs/index.php/EHSS/article/view/2886. Acesso em: 1 may. 2026.