Flexible Supply Chain Efficiency Problems of Fast Fashion Brands--Taking ZARA as an Example

Authors

  • Ming Qin

DOI:

https://doi.org/10.54097/7kwg8x94

Keywords:

Flexible supply chain; Zara; fast fashion; process optimization.

Abstract

This paper takes Zara Company as the main research object, analyzes the flexible supply chain that forms its advantages, and divides it into four parts, and then obtains the revelation of domestic fast fashion operations from it one by one. ZARA is a Spanish brand and is famous for it’s unique speedy supply chain. In recent years, ZARA has quickly won the favor of young people around the world. The research concludes that ZARA has advantages in the design phase through global procurement and learning methods. In terms of production, Zara achieves production flexibility through small batch precision supply with close upstream and downstream connections and the establishment of semi-finished product warehouses. In addition, Zara mainly achieves delivery flexibility through the location selection of logistics centers and the establishment of semi-finished product warehouses. The research in this paper provides experience and inspiration for the flexible supply chain of domestic fast fashion enterprises.

Downloads

Download data is not yet available.

References

GAO MM. The impact of supply chain collaboration on supply chain flexibility in fast fashion apparel enterprises - a case study based on ZARA [J]. Operation and Management, 2018, (04):144-146.

Mou DW. Research on zero inventory management of large and medium-sized manufacturing enterprises in China under supply chain management environment [D]. Dalian Jiaotong University, 2013.

Liu JC. Practical research on flexible supply chain management in e-commerce clothing industry [J]. China Management Informatization, 2022, 25(22): 95-97.

Yang YY. ZARA supply chain analysis and its inspiration to China's fast fashion apparel industry [J]. Modern Marketing (Lower Decade), 2022, (11): 70-72.

Li Y. Apparel flexible supply chain management scheme and performance evaluation based on process optimization [D]. Zhongyuan Institute of Technology, 2018.

Liu KY. Flexible supply chain, enterprise quarantine after the "light of survival"[J]. Import and export manager, 2020, (06): 44-47.

Wu S. Inventory management experience and inspiration under Zara supply chain model [D]. Hebei University, 2017.

Wei J. Research on China distribution center location problem of ZARA [D]. Shanghai jiao Tong University, 2014.

Zheng CY. Research on the improvement of marketing strategy of fast fashion brand ZARA Xi'an XZ store [D]. Northwest University, 2021.

Qi WN. An analysis of the optimization of apparel product development process for fast fashion brands [D]. Donghua University, 2011.

Zara on the sampling inspection "blacklist" for three consecutive years. Textile testing and standards. 2020, 5. www.cntexcloud.

Downloads

Published

27-12-2023

How to Cite

Qin, M. (2023). Flexible Supply Chain Efficiency Problems of Fast Fashion Brands--Taking ZARA as an Example. Highlights in Business, Economics and Management, 22, 363-368. https://doi.org/10.54097/7kwg8x94