Analysis of South West Airlines Management and Logistic Plan


  • Zhouyang Qi



South West Airlines, Airlines Management, Logistic Plan


Southwest Airlines has turned into a precursor in the competitive airline market, this is because of its novel management and operations procedure. Therefore, investigating its extraordinary strategies, benefits, difficulties, and impacts on the airline's operations gives substantial recommendations for its future development. Southwest Airlines is a spearheading low-cost airliner known for its obligation to client-centricity and functional proficiency, which is plentifully shown by its extraordinary administration and coordinated operations plan. The "Southwest Way" culture, which advances employee empowerment and outstanding client support, is at its core. The point-to-point route structure of the airline augments productivity by diminishing intricacy and working with fast airplane turnarounds. This procedure works on functional adaptability and cost viability and is upheld by a normalized Boeing 737 fleet. Furthermore, Southwest increases airplane usage and income creation by focusing on short-haul trips. Nonetheless, because of the restrictions of the point-to-point idea, significant distance and global extension face difficulties. However, the essay proposes strategic ideas, like worldwide market extension, state-of-the-art administrative procedures, environmentally friendly logistics, and computerized change. These actions ensure progressing thriving, ecologically dependable activities, and unrivaled client encounters. To introduce Southwest Airlines as an aeronautics pioneer, this paper explores its mind-blowing way, which was set apart by remarkable procedures, difficulties, and steadfast purpose.  In spite of difficulties, Southwest's beliefs, and employee-focused culture fueled the development and increased industry expectations. The paper examines how these components impact advancement and development.


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How to Cite

Qi, Z. (2024). Analysis of South West Airlines Management and Logistic Plan. Highlights in Business, Economics and Management, 24, 240-247.