Analyzing the Comprehensive Influence of Prada's Business Strategies
DOI:
https://doi.org/10.54097/c2aq2n88Keywords:
Luxury; Prada; sustainable developmentAbstract
Prada, founded in Milan, Italy in the 20th century by Mario Prada, is popular as a century-old luxury brand for many reasons. It was founded from the unique business and fashion vision of its manager, Miuccia Bianchi Prada - granddaughter of Mario Prada. Her creativity and vision, and her sense of fashion trends have made her a very successful brand. Later cooperation with Patrizio Bertelli also brought a good influence to Prada. Different from the earliest pure handmade production process, Patrizio Bertelli brought the business model of assembly line production, greatly improved productivity, reduced the time cost of production, and made more quantity and better quality products in a shorter time. Prada has a high status in people's hearts as a world-renowned brand, and has a certain influence on people's daily dressing style. Secondly, Prada is liked for its simplicity and durability, using the Re-Edition 2000 Re-Nylon recycled nylon Hobo as an example. The material of nylon is durable and waterproof, easy to damage, light weight, large capacity, good to match all types of clothing, and relatively cheap price compared to other big brands, until this year many people are willing to buy this product. In addition, Prada's attention to the time environment also makes it have a good impression in people's minds and they are more willing to pay attention to the brand.
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