The Differences between Alibaba's Domestic and Overseas Operations


  • Chenye Guo
  • Siqi Wang



Market environment, Consumer behavior, Industry competition, Cultural differences


Alibaba, the largest e-commerce enterprise in China, has a significant global influence beyond its domestic operations. The company's efficiency is mainly attributed to its extensive technology and logistics infrastructure which facilitates the association of a multitude of suppliers and clients. Alibaba's globalization strategy promotes the world economy and enhances global trade through efficient business tools. The company's domestic and international operations differ for several reasons, such as market conditions, consumer behavior, industry competitiveness, cultural disparities, and legal constraints. Alibaba possesses a strong business model and significant experience within the local market; nevertheless, it requires adjusting its tactics and business models to address the diverse obstacles and opportunities present in the international market. The differences between Alibaba's domestic and overseas operations arise due to varying market environments, cultural disparities, industry competition, legal constraints, and diverse consumer behaviors. However, it encounters intense rivalry from domestic firms and a challenging business environment in foreign markets, particularly in the West. In light of these challenges, it is imperative to innovate and adapt the business model while comprehending and accommodating the local norms and regulations, and to tailor fitting strategies and business models to cater to varying consumer demands.


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How to Cite

Guo, C., & Wang, S. (2024). The Differences between Alibaba’s Domestic and Overseas Operations. Highlights in Business, Economics and Management, 24, 2253-2259.