An Overall Analysis of Twitter and Elon Musk M&A Deal

Abstract

In April 2022, the investor of Tesla and SpaceX, Elon Musk, start the acquisition of the social media platform, Twitter. Elon Musk offers $44 billion ($54.20 per share) to purchase Twitter. However, this M&A deal faced an impasse in July 2022. This deal is ending with Twitter having sued Elon Musk to ‘force’ the completion of the $44 billion purchase which causes this deal seems will be failed. The paper focuses on the financial deal between two powerful parties, the social media platform Twitter and the richest man alive Elon Musk (by 2022), by illustrating whilst analyzing the various strategic tactics and methodology displayed by each individual party towards achieving their objectives, in order to finally be able to interpret the whole timeline of the deal. The projection that both parties' BATNA will be when this deal fails fully will also be explained at the conclusion of this paper.