Study on the New Trend of Multinational Corporations' Investment in Chinese National Brands——Based on national cultural perspectives
DOI:
https://doi.org/10.54097/0x5wva60Keywords:
Multinational corporation, national brand, national cultures, investment.Abstract
As the globalization of the economy is becoming the dominant trend in development, cross-cultural investments are becoming more and more common in China, but since the country now lacks the relevant regulations, the foreign investment lacks regulation, resulting in the loss of Chinese national brands. Mr. Zong Qinghou passed away on 25 February 2024, it's been a hot topic in the community for a while. In this article, author of this article will take the case of "Zong Qinghou, a national entrepreneur, frighting with French Danone for decades to defend Wahaha" as an example, and introduce a study on the current situation of China's national brands, as well as studies on the current status of investment by transnational corporations, to recognize the development trend of Chinese national brands, and to make recommendations for transnational corporations to invest in national brands. It is of great significance in promoting Sino-foreign cooperation for sustainable development.
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