Financial Analysis of New Oriental under the Framework of Harvard

Zhewei Mao

doi:10.54097/gfzdja62

Authors

Zhewei Mao

DOI:

https://doi.org/10.54097/gfzdja62

Keywords:

New Oriental, Harvard analysis framework, financial analysis.

Abstract

Based on the environment of increasing domestic competition for learning and employment and the increasing willingness to study abroad, New Oriental, which was initially mainly responsible for language training and language examination and exam-oriented services, has developed rapidly, but the reform of the national education system after 2021 has had a great impact on enterprises related to after-school courses. This essay is based on the analysis framework of Harvard, including the financial analysis of the enterprise from the perspectives of strategy, accounting, finance and prospect, and find that after 2022, the income declined and scale contraction and liabilities gradually increased, and the application of working capital is not flexible. Besides, New Oriental is shifting its focus on overseas study. This analysis of New Oriental can reflect the impact of education reform on tutoring enterprises because New Oriental can be representative of this industry. Besides, we can understand the development trend of overseas study industry including language training and application strategy.

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