Research on Pet Markets’ Development
DOI:
https://doi.org/10.54097/mtas5513Keywords:
Furniture, Little known, PEST, Pet.Abstract
Under a fast-paced society filled with pressure, raising a pet serves as an antipode to release stress. Therefore, many pet-related products appear to fulfill people's emotional needs. The pet-human furniture is part of it. That commodity not only enhances the connections between humans and pets, increasing the time they spend together but also saves the species, bringing the healthier and environmental trend in a way. However, this product has been introduced for many years, while it is still little known. The present study aimed to investigate the factors that influence pet-human furniture-making progress. The study uses the PEST analysis to explain the deeper facts. Petco is listed as a case to prove that. These factors include consumers' consumption habits, companies' marketing strategies, and international economic status. Based on these conclusions, the study provides some suggestions to companies and highlights the turning point in the future.
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