A Company Analysis and Financial Assessment of Microsoft
DOI:
https://doi.org/10.54097/s967v952Keywords:
Microsoft; SWOT Analysis; Financial Assessment.Abstract
As a large enterprise that is almost well-known in the software market, Microsoft will naturally become the investment candidate of many investors because of its high visibility and broad coverage of the market. At this time, whether Microsoft is worth investors' investment has become a problem worth studying. In this regard, this paper analyzes and studies the investment value of Microsoft. By analyzing Microsoft's strengths, weaknesses, opportunities and threats (SWOT analysis framework), comparing the growth or decline of Microsoft's financial reporting data this year and last year, comparing the horizontal data ratio with other companies in the same market, and studying the development risks existing in the software market and the company itself, this paper concludes that investing in Microsoft is a result of both opportunities and risks. It is concluded that Microsoft is worth investing in, but investors should consider whether they can bear the impact of risk factors.
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