Exploring How Short Video Marketing Strategies Influence Female College Students' Consumer Preferences

Letian Dong

doi:10.54097/z4pt4q33

Authors

Letian Dong

DOI:

https://doi.org/10.54097/z4pt4q33

Keywords:

Short video marketing, Female college students, Consumer preferences.

Abstract

With the rapid development of the internet, short video platforms have become an important battleground for marketing in the new era due to their unique charm and broad audience base. Female college students, as a significant part of short video users, have consumption patterns and preferences that directly affect short video marketing strategies. In this consumer market, female college students have strong consumption potential, and their consumer behavior is becoming increasingly diverse and personalized. Short video marketing, with its precise targeting and rich expressive forms, captures the attention of more female students, ultimately influencing their consumption decisions. Therefore, in the context of the continuous development of short video marketing, enterprises need to innovate their marketing models, leveraging the influence and communication advantages of various online media, such as the internet, Weibo, and WeChat platforms, to promote rapid information dissemination in the marketing process. At the same time, they should be mindful of the negative impacts of short video marketing and make improvements in future developments, guiding female college students to develop correct consumption concepts.

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