Research on the Influencing Factors of Consumer Perceived Value on the Purchase Intention of New Energy Vehicles

Authors

  • Denghao Yang

DOI:

https://doi.org/10.54097/fbddm643

Keywords:

Purchase intention; new energy vehicles; functional quality.

Abstract

In recent years, new energy vehicles have been widely loved by Chinese audiences and have formed an increasingly fierce development trend. The study of the sales factors of new energy vehicles is conducive to the development of the industry and the new energy industry. Based on SOR theory, this paper analyzes the factors influencing the audience's purchase intention. In this study, the questionnaire survey method and data analysis were used to set the independent variables as perceived functional value, perceived emotional value, and perceived social value, and the dependent variable was the audience's purchase intention. Analysis shows that three perceived values will affect their purchase intention and exhibit a positive correlation. The concept of environmental protection also plays a positive regulatory role. Therefore, new energy vehicle manufacturers should focus on improving the functional quality of vehicles, promoting technology research and development, providing customers with a better driving emotional experience, and cooperating with the government to improve the visibility of new energy vehicles.

Downloads

Download data is not yet available.

References

[1] Li J, Zhou Y, Yu D, et al. Consumers' purchase intention of new energy vehicles: do product-life-cycle policy portfolios matter? Sustainability, 2020, 12(5): 1711. DOI: https://doi.org/10.3390/su12051711

[2] Wang Y, Tian Y. The impact of new energy vehicle product attributes on consumer purchase intention in the backdrop of sustainable development goals. Sustainability, 2023, 15(3): 1989. DOI: https://doi.org/10.3390/su15031989

[3] Wang Z, Zhao C, Yin J, et al. Purchasing intentions of Chinese citizens on new energy vehicles: How should one respond to current preferential policy? Journal of Cleaner Production, 2017, 161: 1000-1010. DOI: https://doi.org/10.1016/j.jclepro.2017.05.154

[4] Sun H, Jing P, Wang B, et al. The effect of record-high gasoline prices on the consumers' new energy vehicle purchase intention: Evidence from the uniform experimental design. Energy Policy, 2023, 175: 113500. DOI: https://doi.org/10.1016/j.enpol.2023.113500

[5] Yang F, Tang J, Men J, et al. Consumer perceived value and impulse buying behavior on mobile commerce: The moderating effect of social influence. Journal of Retailing and Consumer Services, 2021, 63: 102683. DOI: https://doi.org/10.1016/j.jretconser.2021.102683

[6] Chen Y S, Chang C H. Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 2012, 50(3): 502-520. DOI: https://doi.org/10.1108/00251741211216250

[7] Sheth J N, Newman B I, Gross B L. Why we buy what we buy: A theory of consumption values. Journal of Business Research, 1991, 22(2): 159-170. DOI: https://doi.org/10.1016/0148-2963(91)90050-8

[8] Liu P, Li M, Dai D, et al. The effects of social commerce environmental characteristics on customers' purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value. Electronic Commerce Research and Applications, 2021, 48: 101073. DOI: https://doi.org/10.1016/j.elerap.2021.101073

[9] Roh T, Seok J, Kim Y. Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust. Journal of Retailing and Consumer Services, 2022, 67: 102988. DOI: https://doi.org/10.1016/j.jretconser.2022.102988

[10] Li H. Green product density, perceived value, and consumer purchase intention. Business Economics Research, 2024, (06): 80-83.

[11] Chae H, Kim S, Lee J, et al. Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency. Journal of Business Research, 2020, 120: 398-406. DOI: https://doi.org/10.1016/j.jbusres.2019.11.040

[12] Chang X, Meng G. Research on the influencing factors of green housing purchase intention based on perceived value. Building Economy, 2024, 45(S1): 526-529.

[13] Shehawy Y M, Khan S M F A. Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions. Journal of Retailing and Consumer Services, 2024, 78: 103739. DOI: https://doi.org/10.1016/j.jretconser.2024.103739

[14] Anuar M M, Omar K, Ahmed Z U, et al. Drivers of green consumption behavior and their implications for management. Polish Journal of Management Studies, 2020, 21. DOI: https://doi.org/10.17512/pjms.2020.21.1.06

Downloads

Published

24-12-2024

How to Cite

Yang, D. (2024). Research on the Influencing Factors of Consumer Perceived Value on the Purchase Intention of New Energy Vehicles. Highlights in Business, Economics and Management, 46, 209-214. https://doi.org/10.54097/fbddm643