ZHENG, Fangting. Research on Market Positioning Analysis and Marketing Strategy Optimization of Nongfu Spring. Highlights in Business, Economics and Management, [S. l.], v. 2, p. 379–386, 2022. DOI: 10.54097/hbem.v2i.2390. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/2390. Acesso em: 29 jul. 2026.