WANG, Heng. Research on the Marketing Communication Strategy of NBA Sports Culture in the International Market. Highlights in Business, Economics and Management, [S. l.], v. 4, p. 63–70, 2022. DOI: 10.54097/hbem.v4i.3375. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/3375. Acesso em: 11 sep. 2026.