WU, Zhen. Research on the Reasons for the Formation of Sports Players’ Brand Value: -- The example of Roger Federer. Highlights in Business, Economics and Management, [S. l.], v. 4, p. 500–509, 2022. DOI: 10.54097/hbem.v4i.3553. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/3553. Acesso em: 16 jun. 2026.