WANG, Le. Analysis of the Brand Marketing Strategies of Coca-Cola on TikTok. Highlights in Business, Economics and Management, [S. l.], v. 19, p. 380–385, 2023. DOI: 10.54097/hbem.v19i.11938. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/11938. Acesso em: 24 aug. 2026.