HONG, Shuning; LI, Rouxue; LI, Zerui; WEI, Mingzhen. Analysis of BYD’s Overseas Marketing Strategy based on 4P Theory. Highlights in Business, Economics and Management, [S. l.], v. 19, p. 484–490, 2023. DOI: 10.54097/hbem.v19i.11987. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/11987. Acesso em: 11 may. 2026.