XU, Mingyang. Research on the Current Development and Optimization of K-pop Industry’s Digital Marketing Strategy. Highlights in Business, Economics and Management, [S. l.], v. 23, p. 132–141, 2023. DOI: 10.54097/kn9zbh11. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/14849. Acesso em: 25 aug. 2026.