ZHAN, Yun. Research on the Marketing Strategy of Chinese Television Dramas in the Digital Era. Highlights in Business, Economics and Management, [S. l.], v. 23, p. 149–156, 2023. DOI: 10.54097/nr22n276. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/14852. Acesso em: 10 jun. 2026.