WANG, Ruochen. Research on the Consumer Behavior Characteristics and Digital Marketing Strategy of Gucci. Highlights in Business, Economics and Management, [S. l.], v. 23, p. 228–235, 2023. DOI: 10.54097/n4rnja71. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/16636. Acesso em: 1 jul. 2026.