WANG, Ming. Marketing And Promotional Effectiveness in Social E-Commerce: How Key Opinion Leaders Can Stimulate Consumers’ Desire to Buy. Highlights in Business, Economics and Management, [S. l.], v. 23, p. 500–507, 2023. DOI: 10.54097/ma7jmq70. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/16900. Acesso em: 28 aug. 2026.