LIU, Yi. The Influential Factors on Brand Equity: A Case Study on Bilibili. Highlights in Business, Economics and Management, [S. l.], v. 23, p. 578–583, 2023. DOI: 10.54097/04y1jf02. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/16984. Acesso em: 1 jul. 2026.