HOU, Qingyu. Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory. Highlights in Business, Economics and Management, [S. l.], v. 23, p. 636–641, 2023. DOI: 10.54097/zfqbj268. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/17007. Acesso em: 17 may. 2026.