LYU, Siyu; LIN, Yunzhi; LUO, Zijian; WEI, Yiyang; ZHU, Xulenan. Marketing and Business Operations Analysis of Modern Mainstream Sports Events: A Comparative Study of NBA and CBA. Highlights in Business, Economics and Management, [S. l.], v. 23, p. 869–875, 2023. DOI: 10.54097/kz4fa651. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/17302. Acesso em: 1 jul. 2026.