XIONG, Wenhui. Research on Multinational Cosmetic Corporations’ Business Models and Marketing Strategies Based on the 4P Theory: A Case Study of L’Oréal Group. Highlights in Business, Economics and Management, [S. l.], v. 27, p. 119–126, 2024. DOI: 10.54097/bjq4qy76. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/18500. Acesso em: 28 apr. 2026.