ZHU, Xicheng. A Study on the Optimisation of Brand Management of Luckin Coffee. Highlights in Business, Economics and Management, [S. l.], v. 27, p. 261–267, 2024. DOI: 10.54097/brgezy15. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/18785. Acesso em: 29 jul. 2026.