WANG, Qingze. The Transformative Role of AI and Machine Learning in Retail: Enhancing Consumer Experience and Engagement - A Case Study of Morrisons. Highlights in Business, Economics and Management, [S. l.], v. 30, p. 179–185, 2024. DOI: 10.54097/f85rjn67. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/19835. Acesso em: 1 may. 2026.