AN, Kun. From Business Model and Marketing Analyze the Success and Future Development of McDonald’s. Highlights in Business, Economics and Management, [S. l.], v. 37, p. 88–95, 2024. DOI: 10.54097/e67fks03. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/22860. Acesso em: 28 aug. 2026.