YANG, Jiajie. Research On Marketing and Business Management Strategy of Sports Commercial Brand Based On 4ps Theory: A Case Study of Lululemon. Highlights in Business, Economics and Management, [S. l.], v. 37, p. 351–357, 2024. DOI: 10.54097/wv3efn51. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/22958. Acesso em: 28 apr. 2026.