ZHAO, Zicheng. Strategic Evolution and Competitive Analysis of Apple Inc.: Embracing Business Model Innovation and Technological Advancements in the AI and VR Era. Highlights in Business, Economics and Management, [S. l.], v. 39, p. 288–292, 2024. DOI: 10.54097/jcbzp725. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/23536. Acesso em: 16 jul. 2026.