DENG, Chenjie. The Effect of Observational Learning and Word of Mouth Learning on Consumer Behaviors. Highlights in Business, Economics and Management, [S. l.], v. 41, p. 101–106, 2024. DOI: 10.54097/2w4mc668. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/25240. Acesso em: 1 aug. 2026.