LIANG, Xiaoru. An Analysis of the Marketing Strategies Employed by Film Companies of their Proprietary Intellectual Properties: A Case Study of Walt Disney Company. Highlights in Business, Economics and Management, [S. l.], v. 41, p. 480–489, 2024. DOI: 10.54097/17t3ns66. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/26245. Acesso em: 27 aug. 2026.