TANG, Kaitian. Presence and Future: An Analysis of Super Bowl Operation Management and Brand Building. Highlights in Business, Economics and Management, [S. l.], v. 45, p. 851–856, 2024. DOI: 10.54097/zate8z28. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/29248. Acesso em: 26 aug. 2026.