LI, Shuonan; YING, Yue; ZHANG, Yunuo. The Impact of Cross-border Co-branding on the Stickiness of Brand Loyalty and Users: Take the Co-branding of Daomu. Highlights in Business, Economics and Management, [S. l.], v. 46, p. 71–76, 2024. DOI: 10.54097/3zktym28. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/28146. Acesso em: 19 sep. 2026.