PANG, Xinru. The Impact of Brand Image Building on Consumer Decision-making: Taking the Milk Tea industry Represented by Mixue Ice Cream Tea as Example. Highlights in Business, Economics and Management, [S. l.], v. 46, p. 84–89, 2024. DOI: 10.54097/sen7xh71. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/28149. Acesso em: 22 may. 2026.