LI, You; LIU, Yaqi; ZHOU, Wenjie. The Influence of Product Personification on Consumer Emotional Connection and Purchase Intention —— Take MIXUE as an Example. Highlights in Business, Economics and Management, [S. l.], v. 46, p. 102–106, 2024. DOI: 10.54097/tskztk45. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/28153. Acesso em: 25 aug. 2026.