CHAOBO; FANG, Yuxiang; SUN, Yuchen; XIAO, Qing. Research on IP Marketing Strategy Based on Emotional Ties: Linkage Analysis of Brand Loyalty and Social Media Interaction--The Case of Lina Bell. Highlights in Business, Economics and Management, [S. l.], v. 46, p. 187–195, 2024. DOI: 10.54097/qp912n06. Disponível em: https://drpress.org/ojs/index.php/HBEM/article/view/28282. Acesso em: 20 sep. 2026.