Hao, Boyuan, Jianing Miao, and Tianxu Zhao. “Decathlon’s Marketing Strategy Analysis and Market Expansion Means under 4P Marketing Theory”. Highlights in Business, Economics and Management 27 (March 21, 2024): 106–113. Accessed May 17, 2026. https://drpress.org/ojs/index.php/HBEM/article/view/18498.