Wang, Qingze. “The Transformative Role of AI and Machine Learning in Retail: Enhancing Consumer Experience and Engagement - A Case Study of Morrisons”. Highlights in Business, Economics and Management 30 (April 10, 2024): 179–185. Accessed May 1, 2026. https://drpress.org/ojs/index.php/HBEM/article/view/19835.