1.
Xiong W. Research on Multinational Cosmetic Corporations’ Business Models and Marketing Strategies Based on the 4P Theory: A Case Study of L’Oréal Group. HBEM [Internet]. 2024 Mar. 21 [cited 2026 Apr. 28];27:119-26. Available from: https://drpress.org/ojs/index.php/HBEM/article/view/18500