Vol. 23 (2023): 4th International Conference on Economic Development and Management Science (EDMS 2023)

November 18-19, 2023 | Cairo, Egypt

Editors: Eleanore Gallup, Guopeng Li

ISBN: 979-8-89183-024-0

Published: 29-12-2023

Preface

Preface: 4th International Conference on Economic Development and Management Science (EDMS 2023)

Eleanore Gallup, Guopeng Li

I

Articles

Carbon Emission Reduction Strategy of the O2O Agricultural Supply Chain Based on Blockchain

Banruo Wang

1-6
- PDF
Analysis of Microsoft’s Innovation and Technology Development Strategies

Shuying Li

7-12
- PDF
Artificial Intelligence Application in the Three Stages of Marketing: An In-Depth Case Study of Tesla.

Junye Tai

13-18
- PDF
How Artificial Intelligence Affects Workforces: The Impact of Biased Recruitment and Job Displacement Risk

Weijia Mu

19-25
- PDF
Improving the Accuracy of E-commerce Recommendation Systems using Matrix Factorization Method: A Case Study of Amazon

Saiya Zhang

26-35
- PDF
Solving the Global Plastic Crisis: The Role of Policymakers and Collaborative Efforts towards Sustainability

Sining Li

36-44
- PDF
The Digital Adoption and Technological Innovation in the Pharmaceutical industry--A case study of Pfizer

Yicheng Xiao

45-51
- PDF
The Impact of China's Policies during the Covid-19 on the Chinese Economy

Jian Zhao

52-58
- PDF
The Impact of Research and Development Expenses on Operating Revenue

Jinxuan Liu

59-67
- PDF
Analysis And Optimization of Customer Relationship Management Based on Internet Platform and Big Data -- Take Three Squirrels as An Example

Huanjian Wen

68-76
- PDF
The Supply Chain Management of McDonald's

Siying Li

77-82
- PDF
Tesla’s Enlightenment on the Development of New Energy Vehicle Brands in China

Enge Zhang

83-87
- PDF
Analysis of Apple's Mobile Phone Marketing Strategy and Its Implications for Chinese Mobile Phone Brands

Xiaoyu Ding

88-93
- PDF
Analysis of Procter & Gamble Company's Business Strategy Based on the Harvard Analytical Framework

Weichen Cai

94-100
- PDF
Using the Combination of Practical Cases and Earlier Theories to Analyse the Impact of Employee Training and Development on the Company

Yu Yang

101-105
- PDF
Analyze the Brand Marketing Strategies on the RED Platform, including Practices and Effects in KOL Cooperation.

Haijia Xu

106-110
- PDF
The Influence of the Innovation on the Performance of the Firm-- Taking Huawei as an Example

Dawei Tan

111-119
- PDF
Exploring the Feasibility and Challenges of Fresh Food E-commerce O2O Model

Jiacheng Ge

120-124
- PDF
Agricultural Product Supply Chain Disruption During Public Emergencies: Analysis and Insights from China

Shiquan Liu

125-131
- PDF
Research on the Current Development and Optimization of K-pop Industry’s Digital Marketing Strategy

Mingyang Xu

132-141
- PDF
Research on the Current Development and Optimization of TikTok’s Digital Marketing Strategies

Zerong Shen

142-148
- PDF
Research on the Marketing Strategy of Chinese Television Dramas in the Digital Era

Yun Zhan

149-156
- PDF
The Role of Artificial Intelligence in Market Competition

Yuzhao Sun

157-161
- PDF
Research on Marketing Strategies of Improving Competitiveness of Fashion Brands based on Meta-Universe

Naixin Zuo

162-170
- PDF
Influencer Marketing: Assessing Effectiveness and Exploring Potential Drawbacks in Advertising Strategies

Xuandi Zhang

171-179
- PDF
Research on the Brand Marketing Strategy of Disney Animation Films

Ruoxi Zhao

180-186
- PDF
Jiangxi Copper Group Remuneration Policy Study

Yujie Song

187-195
- PDF
The Impact of Digital Financial Inclusion on Green Innovation in the Yangtze River Delta

Xingyue Shen

196-204
- PDF
The Impact of Social Media Marketing on the Mobile Game Industry--Take Glory of the Kings as an Example

Ziming Sun

205-212
- PDF
Research on the Current Development and Optimization of Amazon’s Digital Marketing Strategy

Jingchao Wang

213-219
- PDF
Research on the Impact of Digital Marketing on the Strategic Positioning of Enterprises

Zecheng Fang

220-227
- PDF
Research on the Consumer Behavior Characteristics and Digital Marketing Strategy of Gucci

Ruochen Wang

228-235
- PDF
Research on Factors Affecting China's Birth Rate and The Relation Between Economic Development and The Birth Rate

Xinyu Yang

236-245
- PDF
Research on Factors Affecting the Birth Rate in China

Shiyue Hu

246-250
- PDF
Analysis of the Influencing Factors of China's Birth Rate

Yiqian Wang

251-256
- PDF
Big Data Analytics for Supply Chain Mass Customization: Prospects, Challenges, and Opportunities

Guangchun Tian

257-262
- PDF
Impact of the Russian-Ukrainian Conflict on the International Situation in Russia

Qican Hu

263-270
- PDF
Study On the Impact of Input-Output Ratio of Chinese New Energy Enterprises

Haoxuan Tian

271-278
- PDF
Impact Of Oil Consumption on China's National Economy

Yang Hu

279-284
- PDF
The Impact of The Electric Vehicle Industry in China and Russia on Their Existing Markets

Zhisheng Gu, Zhihao Sun, Xinyuan Zhou

285-291
- PDF
A Comparative Analysis of Petrochemical Industry Development in China and The United States.

Kaibo Han, Kexin Sun

292-298
- PDF
The Impact of China's Introduction of Tesla on Itself and The Chinese Economy

Zexi Chen

299-305
- PDF
Comparison Of the Electric Vehicle Industry in China and The United States - In Terms of Sales Volume, Policies, And Technology

Chenfeng Diao

306-311
- PDF
Revolutionizing The Automotive Industry: Tesla's Innovative Marketing Strategies in The Face of Changes

Yuhao Liu, Yule Wei, Zixuan Wu, Jinpeng Yi, Yufei Zhao

312-318
- PDF
The Impact of Green Consumerism on The Chinese Commodity Market

Jingtian Shi

319-324
- PDF
The Impact of The Conflict Between Russia and Ukraine on China's Crude Oil Market

Yuning Tan

325-329
- PDF
Employment Promotion in China's Green Industry Development

Hangqi Ren

330-338
- PDF
Application And Research of Biodegradable Plastics in China and The United States

Kehan Mou

339-344
- PDF
Impact Of the Economic Embargo Imposed by The United States on China on The Chinese Economy

Jiarui Wang

345-351
- PDF
The Evolution and Practice of Offshore Wind Energy in China

Jinhua Jiang

352-357
- PDF
The Impact of Quantitative Easing on The U.S. Economy

Tao Duan

358-365
- PDF
Offshore Wind Power Policy in The U.S. And China: Comparison And Analysis

Anhang Liu

366-372
- PDF
Stock Volatility Prediction Analysis Based on Different Models

Boao Yang

373-380
- PDF
Analysis Of Influencing Factors of Population Fertility Rate: A Case Study of China

Qingxuan Zheng

381-388
- PDF
Research On the Current Problem and Marketing Strategy of Helen’s Market

Guancheng Zhu

389-394
- PDF
The Advancement of Medical Biotechnology in Developing Countries: Economic Opportunities and Challenges

Jiawen Chen

395-400
- PDF
A Brief Comparison Between Tesla and NIO In the Electric Vehicle Industry

Jinshuo Li

401-408
- PDF
The Inspiration and Path Forward of Pan-Entertainment Industry Research Based on Global Vision for China

Simin Liu

409-416
- PDF
Economic Impact on Russia After the Russian-Ukrainian Conflict

Wenhao Li

417-422
- PDF
Comparison And Analysis of The Photovoltaic Industry Between China and the US

Yuzhe Han, Yuting Teng, Zilin Xiao

423-430
- PDF
A Comparison Between Strategy at Mcdonald’S and Burger King

Kaiyun Zhu

431-437
- PDF
A Comparison of Electric Vehicle Industry Policies Between China and The United States

Xinyi Xiang

438-450
- PDF
The Impact of Digital Marketing and social media On Small and Medium Sized Business

Jiaxin Yin

451-459
- PDF
Digital Echoes: Social Media’s Resonance in Brand Marketing

Xiyan Chen

460-467
- PDF
The Impact of China-US Trade Conflict on Foreign Investment in China

Yibo Wang

468-473
- PDF
Impact Of Corporate Green Technology Innovation from An ESG Perspective

Fangyu Liu

474-481
- PDF
Analysis of the Economic Impact of Artificial Intelligence in The United States

Xintong Zhou

482-486
- PDF
The Impact of the US-China Trade War on Import and Consumer Prices in The US And Their Economic Consequences.

Tianyue Hua

487-491
- PDF
The Economic Impact of Artificial Intelligence in China And US

Andrew Tianen Zhang

492-499
- PDF
Marketing And Promotional Effectiveness in Social E-Commerce: How Key Opinion Leaders Can Stimulate Consumers' Desire to Buy

Ming Wang

500-507
- PDF
Value Co-Creation: Transitioning From “Binary Interactions” To “Networked Systems”

Qinyang Chen, Zhihan Wang, Chenran Wu

508-514
- PDF
Operational Risk Analysis in The Logistics Industry: A Case Study of Jingdong Logistics

Linhong Hu, Chenxuan Wang, Xingqi Zhou

515-520
- PDF
Digital Operational Strategies in The Post-Pandemic Era for Travel Companies: A Case Study of Ctrip

Zihan Zhang

521-525
- PDF
Analysis And Forecast of The Development of E-Commerce Based on R Language.

Xiaoming Zhang

526-533
- PDF
Healthcare Markets in The U.S. And China: Comparative Analysis of Development Models, Issues, And Prospects

Wenrui Zhang

534-539
- PDF
The Effects of Technology and Social Media Overuse on Physical Health and Academic Performance

Zhixin Zhang

540-544
- PDF
Analysis On How the Londoner Hotel in Macau Responds to Public Crisis Events and Shapes Marketing Resilience Through Case Studies

Ziyue Wang

545-550
- PDF
Brand Rejuvenation: How Do Traditional Brands Maintain Stable and Sustainable Marketing Effectiveness - Take Holland as An Example

Shuaiying Li

551-557
- PDF
Behind The Sensation: The Marketing and Hidden Worries of Chayan Yuese

Minxin Luo, Zeyu Shi

558-564
- PDF
Analysis On the Marketing Model of Mixue Ice Cream & Tea That Stands Out from The Saturated Market Based On 4P Marketing Theory

Yufan Shi, Yueling Yan, Jianing Ye

565-570
- PDF
The Strategy of Consumption Patterns in The Realm of Elegance: A Case Study of Blue Bottle Coffee

Jiajin Xu

571-577
- PDF
The Influential Factors on Brand Equity: A Case Study on Bilibili

Yi Liu

578-583
- PDF
The Reasons on The Worse Situation of Canon Cameras

Junyi Huang

584-589
- PDF
The Reasons of Primark Brand Loyalty in The Post-Epidemic Era Based on Marketing Mix Theory

Zirong Wang

590-596
- PDF
The Successful Business Strategy of Disney

Fuqi Ouyang

597-603
- PDF
The Effectiveness of Meta-Universe on Beauty Brands

Zhiqing Liao

604-609
- PDF
China And America’s Trade War on Clean Energy Revolution: Taking Electric Vehicle Industry as An Example

Honghan Li

610-615
- PDF
The Challenges Behind Huawei’s Mergers and Acquisitions Failure in The International Semiconductor Industry

Zengyi Lin

616-622
- PDF
The Influence of Marketing Strategy on Consumer Behavior in The Cosmetics Industry

Ruijie Shi

623-629
- PDF
The Economic, Municipal, And Social Impact of Major Sporting Events on Host Countries – The World Cup as Examples

Yongxing Liang

630-635
- PDF
Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory

Qingyu Hou

636-641
- PDF
Challenges And Solutions in Rare Disease Treatment: Value-Based Healthcare

Zixu Tao

642-649
- PDF
Digital Transformation in The Luxury Industry: Strategies, Challenges, And Opportunities

Yueyue Liu

650-656
- PDF
YouTube’s Evolution, Marketing Strategies, and Impact on Digital Media Landscape: A Comprehensive Analysis

Jiaren Zhang

657-662
- PDF
Leveraging We-Media for Brand Building and Promotion: Strategies and Collaborations with Content Creators

Sizhuo Pan

663-667
- PDF
E-commerce Retailer Marketing Strategies and Rapid Growth: A Case Study of Temu

Danmian Li

668-673
- PDF
The Influence of Monopoly Capitalism on Economic Globalization

Dandan Ning, Hongyang Zhao

674-680
- PDF
Changes of Identity Recognition in the Internet Age and Its Impact

Haoran Li

681-685
- PDF
The Impact of Infrastructure on International Trade from Ancient Times to the Present

Shimin Tu

686-693
- PDF
Understanding Digital Marketing Strategies and Their Implications: A Case Study of Huawei

Junbin Su

694-700
- PDF
The Digital Marketing Revolution: Opportunities and Challenges for Enterprises Operations

Haoqian Zhang

701-705
- PDF
Technological Advancements and Consumer-Centric Transformation: The Evolution of Online Shopping Platforms

LOK CHING LI

706-711
- PDF
Apple’s Brand Marketing Strategy: A Case Study on Brand Image and Customer Engagement

Yutong Zou

712-715
- PDF
User Purchase Intent on social media: A Case Study Utilizing the SOR Model on Xiaohongshu

Zetong Zhou

716-724
- PDF
How Does Uber Tie Together a Digital Economy and Technological innovation?

Stephen Liu

725-729
- PDF
The Impact of social media on the Intelligent Fitness Industry: A Case Study of Keep

Jiahan Yang

730-734
- PDF
Innovative Strategies in Movie Marketing: A Case Study of the Barbie Movie

Ruixi Wang

735-739
- PDF
Strategies for Elevating Idle Fish in the Second-Hand E-commerce Market

Sitong Fang

740-746
- PDF
Competitive Strategies of New Energy Vehicle Enterprises: Taking BYD as an Example

Lang Huang, Hanrao Liu, Tianjian Qu

747-753
- PDF
Research on Viral Marketing of Global Warming Communication based on the STEPPS Model

Yuhan Song, Haiting Yang

754-761
- PDF
Research on the Problems and Strategies of Live-Streaming E-commerce on the Douyin Platform in China

Wenfei Yu

762-769
- PDF
Research on the Model of Luckin Coffee’s Self-Rescue after Delisting

Yijia Zhao

770-776
- PDF
A Study of Fashion Retailer’s Crisis Management Strategies Based on the U.S. Market

Jiangyi Luo

777-785
- PDF
Research on the Development Strategy of Haidilao Hot Pot based on Chinese Market

Chengyi Lyu, Steven Haojun Xi, Jiaxuan Wang

786-792
- PDF
Research On the Development Strategy of Chinese Domestic Brands Based on Stepps Model—A Case Study of Hui Li Shoes

Mufan Deng

793-799
- PDF
Research on the Marketing Strategy of POP MART Based on Chinese Market

Kaiwei Ling, Zixin Xi, Xinyue Xu, Jingrong Zhong

800-808
- PDF
The Impact of Cryptocurrencies on the United States and China’s Economies

Yilin Mo, Lilu Zhao

809-814
- PDF
Study on the Impact of COVID-19 and America Fiscal Policy and Monetary Policy

Zhenkai Dong, Zihan Yin

815-820
- PDF
Research on the Promotion of Brand Value of Commercial Sports Brands Based on Marketing System -Take Under Armour as an Example

Jiayi Zhang

821-831
- PDF
Analysis of Marketing and Brand Development Strategy of Sports Retail Brand - Take Lululemon as an Example

Xizhi Mao

832-837
- PDF
Analysis of Commercial Operation Means and Marketing Strategy of American Ultimate Disc League (AUDL)

Muxiang Zeng

838-842
- PDF
Research on Cross-border Joint Marketing Strategies in Different Business Sectors-Taking Sports Business and Luxury Business as Examples

Zongtai Qiao

843-848
- PDF
Team Operations Strategies of NBA and Its Impact on Team Development

Zijian Huang

849-854
- PDF
Analysis of the Premier League's Marketing Strategies and Business Operations Methods

Gaotang Zhu

855-861
- PDF
Analysis of the Operational Model and Business Management Strategy of the Chinese Super League (CSL) Based on the SWOT Model

Kaifan Wei

862-868
- PDF
Marketing and Business Operations Analysis of Modern Mainstream Sports Events: A Comparative Study of NBA and CBA

Siyu Lyu, Yunzhi Lin, Zijian Luo, Yiyang Wei, Xulenan Zhu

869-875
- PDF
Analysis of Digital Transformation of Financial Management in the Era of Artificial Intelligence

Zhixian Zhang

876-882
- PDF
Nike's Operational Strategy Analysis and Financial Analysis Based on the Value Chain and Porter's Five Forces Model

Shanshan Li

883-890
- PDF
The Impact of Maternity Insurance System on Women's High-Quality Employment -- Taking China as an Example

Yixuan Zhu

891-898
- PDF
Analysis Of the Impact of Social Networks on The Spread of Covid-19

Hao Zhang

899-903
- PDF
Nostalgia Marketing: Brand Renewal of "Old Firms" Based on Consumer Emotional Reconstruction——Take the Great White Rabbit Milk Candy as an Example

Ziting Zhuang

904-909
- PDF
The Marketing Strategy behind the Continuous High Performance of Nanjing Deji Plaza

Yue Wang

910-916
- PDF
Analysis on the "COTTI Coffee Model" of Coffee Industry Marketing Promotion

Yixin Huang, Shutong Ren, Tianci Yang

917-922
- PDF
Analysis of the Marketing Strategy of the Formula One Group in the United States - Taking the Miami Grand Prix as an Example

Ziyan Zhou

923-928
- PDF
Analysis of the Marketing Methods of Nike Based on 4P Theory.

Yihan Hu

929-934
- PDF
The Impact of COVID-19 on ASML's Financial Performance

Yaqi Bai, Sirui Chen, Wenxuan Xin

935-945
- PDF
Research on the Athleisure Word-of-Mouth Marketing Strategy in the Chinese Market

Linjie Bu

946-957
- PDF
Exploring the Revival of Nostalgia and Retro Waves in Contemporary Marketing and Contagious Communication Research—Taking Contagious Möbius Strip as an Example

Boyi Chen

958-970
- PDF
A Study of Tesla’s International Marketing Strategy Based on the STEPPS Model

Yutong Gao

971-979
- PDF
Research on Communication Strategy of Refusing Animal Performance Concept in Nanjing Hongshan Forest Zoo Based on STEPPS Model

Wenxiu Li

980-987
- PDF
Tesla’s Pioneering Role in the New Energy Vehicle Industry: Strategies for Success

Yu Tang

988-991
- PDF
YouDao’s Competitive Strategy after Transformation based on the “Double Reduction” Policy: Taking YouDao Online Education Service as an example

Haotian Chen

992-1000
- PDF
TikTok’s Innovation Strategy: An In-depth Analysis of its E-commerce Expansion

Tiancheng Xie, Ruokai Zheng, Jiaxuan Zhu

1001-1005
- PDF
The Rise of Douyin E-commerce: An Analysis of Amateur Anchors and Future Prospects

Yunrui Zhang

1006-1011
- PDF
Strategic and Financial Analysis of Nike Based on the Harvard Analysis Framework

Huixin Huang

1012-1020
- PDF
Microsoft Accounting Analysis Based on Profit Analysis and Market Value Prediction

Shiyu Zhang

1021-1027
- PDF
Impact Of the Development of Social Networks on Modern Employment

Chu Chen, Hanwen Cheng, Chang Ma, Kaiyan Zhou

1028-1032
- PDF
Review of the Association between Social Networks and Adolescent Development

Ruihan Lin

1033-1041
- PDF
Analysis of Chinese Hotel Social Media Strategies and Effectiveness on Xiaohongshu

Hanzhi Luo

1042-1047
- PDF
From Tradition to Technology: Exploring the Evolution of Luxury Retailing and the Digital Frontier

Yuxi Zhao

1048-1052
- PDF
Branding in the Digital Age: How Influencers Marketing and Authenticity Reshape Brand Perceptions

Yuying Zhou

1053-1059
- PDF
The Effectiveness of Advertising Strategies on Amazon

Kexin Huang

1060-1064
- PDF
The Influential Factors on Maybach Sales

Yufeng Hong

1065-1070
- PDF
The Application Practice of Sports Marketing and Branding in social media: A Case Study of Li-Ning

Chenglu Yu

1071-1081
- PDF
The Influential Factors on Consumers’ Intention to Use NetEase Cloud Music

Mingchen Liu

1082-1087
- PDF
The Effectiveness on Nike’s “Dream Crazy” Campaign

Tianyi Chen

1088-1093
- PDF
The Application of Digital Technology in Tesla Automobile Industry: Key Factors and Global Market Expansion

Hengfei Zhang

1094-1098
- PDF
Study On the Development Inspiration of Apple Mobile Phone for Chinese Mobile Phone Enterprises

Jiahao Yu

1099-1105
- PDF
Analysis of Service Quality Improvement Strategies for Internet Online Education Products

Yinjie Liao

1106-1113
- PDF
Analysis And Research on The Influence of The Social Network on Public Opinion and The Transmission Path of The Epidemic

Fangni Jiang, Junchen Liu, Hening Wang, Haolin Xu

1114-1118
- PDF
Analysis of the Influence of Social Networks on Human Health

Tingyao Wang

1119-1124
- PDF
Analysis Of the Influence of Social Networks on Consumption Decisions and Behaviors

Sara Jiaqi Wang

1125-1130
- PDF
Financial Analysis of Bestore Based on SWOT Analysis

Suyue Liu

1131-1137
- PDF
Based on the Strategic Research and Analysis of Tesla

Haixin Li

1138-1146
- PDF
SWOT Analysis, Porter's Five Forces Analysis and Financial Analysis for NIO Inc

Ruihang Zhang

1147-1155
- PDF
Walmart's Business Strategy and Financial Analysis Based on Porter's Five Forces Analysis Model and SWOT

Huaiyu Miao

1156-1163
- PDF
Financial Analysis, SWOT Analysis and Poter Five Forces Analysis for Nike

Jiaqi Li

1164-1170
- PDF
Microsoft’s Evolution in Digital Era: A Financial Analysis and Porter’s Model

Yiqi Liu

1171-1179
- PDF
The Economic Understanding of the Fan Economy

Yiduo Xu

1180-1184
- PDF
The Contribution of Social Networks to Marketing Strategies

Yuehan Zhao

1185-1191
- PDF
Analysis of Financialization in the Process of Economic Development

Yifei Li

1192-1197
- PDF
The Impact of social media On Consumer Behavior

Kaiyi Wang

1198-1205
- PDF
Analysis Of the Influence of The Social Network on Childhood Obesity

Xuerong Hu

1206-1211
- PDF
The Resurgence of City Pop and The Nostalgia Cycle: Impacts on The Music Industry and Modern Culture

ManWai Chen

1212-1216
- PDF
Research on the correlation between some factors and GDP in different countries

Chang Liu

1217-1223
- PDF
Digital Transformation of Advertising: Trends, Strategies, and Evolving User Preferences in Online Advertising

Zimeng Zhou

1224-1229
- PDF
Application of E-commerce Platform in Dry Bulk Shipping: Supply Chain Perspective

Zihe Zhang

1230-1238
- PDF
The Subprime Crisis: A Systemic Failure in Financial Markets

Yatong Lu

1239-1243
- PDF
Comparison of Price Simulation of European Lookback Option and Discrete Asian Option

Sicheng Zhu

1244-1252
- PDF
International Economic Cooperation and Geopolitical Changes under the Belt and Road Initiative

Jingning Zhang

1253-1258
- PDF
Research on LVMH Valuation Report

Yilin Wang

1259-1278
- PDF
Comparative Research on the Internationalized Business Strategies of China and U.S. Multinational E-commerce Companies

Xinying Li

1279-1289
- PDF
Stock Price Prediction Based on Markov Chains

Siwei Wang

1290-1296
- PDF
Digital Transformation and Green Total Factor Productivity of Chinese Listed Companies: Evidence from Academic Perspective

Nuanyan Lin

1297-1307
- PDF
Analysis of the Situation of Corporate Financial Behaviors in the Context of Digital Economy - Based on Chinese Non-financial A-share Listed Companies

Shan Huang

1308-1316
- PDF
Research on the Double-edged Sword Effect of Electronic Performance Monitoring in Workplace

Lin Li

1317-1339
- PDF