Vol. 23 (2023): 4th International Conference on Economic Development and Management Science (EDMS 2023)

View Vol. 23 (2023): 4th International Conference on Economic Development and Management Science (EDMS 2023)

November 18-19, 2023 | Cairo, Egypt

Editors: Eleanore Gallup, Guopeng Li

ISBN: 979-8-89183-024-0

Published: 29-12-2023

Preface

  • Preface: 4th International Conference on Economic Development and Management Science (EDMS 2023)

    Eleanore Gallup, Guopeng Li
    I
    DOI: https://doi.org/10.54097/g18enf62

Articles

  • Carbon Emission Reduction Strategy of the O2O Agricultural Supply Chain Based on Blockchain

    Banruo Wang
    1-6
    DOI: https://doi.org/10.54097/2e3h9961

  • Analysis of Microsoft’s Innovation and Technology Development Strategies

    Shuying Li
    7-12
    DOI: https://doi.org/10.54097/7jcf2170

  • Artificial Intelligence Application in the Three Stages of Marketing: An In-Depth Case Study of Tesla.

    Junye Tai
    13-18
    DOI: https://doi.org/10.54097/yh0dwv44

  • How Artificial Intelligence Affects Workforces: The Impact of Biased Recruitment and Job Displacement Risk

    Weijia Mu
    19-25
    DOI: https://doi.org/10.54097/2t4h0q42

  • Improving the Accuracy of E-commerce Recommendation Systems using Matrix Factorization Method: A Case Study of Amazon

    Saiya Zhang
    26-35
    DOI: https://doi.org/10.54097/s9w6tp04

  • Solving the Global Plastic Crisis: The Role of Policymakers and Collaborative Efforts towards Sustainability

    Sining Li
    36-44
    DOI: https://doi.org/10.54097/fdfz4596

  • The Digital Adoption and Technological Innovation in the Pharmaceutical industry--A case study of Pfizer

    Yicheng Xiao
    45-51
    DOI: https://doi.org/10.54097/7phrdd46

  • The Impact of China's Policies during the Covid-19 on the Chinese Economy

    Jian Zhao
    52-58
    DOI: https://doi.org/10.54097/sre65t12

  • The Impact of Research and Development Expenses on Operating Revenue

    Jinxuan Liu
    59-67
    DOI: https://doi.org/10.54097/606w1z98

  • Analysis And Optimization of Customer Relationship Management Based on Internet Platform and Big Data -- Take Three Squirrels as An Example

    Huanjian Wen
    68-76
    DOI: https://doi.org/10.54097/jyzybr08

  • The Supply Chain Management of McDonald's

    Siying Li
    77-82
    DOI: https://doi.org/10.54097/t69pma65

  • Tesla’s Enlightenment on the Development of New Energy Vehicle Brands in China

    Enge Zhang
    83-87
    DOI: https://doi.org/10.54097/bmqpqq55

  • Analysis of Apple's Mobile Phone Marketing Strategy and Its Implications for Chinese Mobile Phone Brands

    Xiaoyu Ding
    88-93
    DOI: https://doi.org/10.54097/tjzwte59

  • Analysis of Procter & Gamble Company's Business Strategy Based on the Harvard Analytical Framework

    Weichen Cai
    94-100
    DOI: https://doi.org/10.54097/pdy7w025

  • Using the Combination of Practical Cases and Earlier Theories to Analyse the Impact of Employee Training and Development on the Company

    Yu Yang
    101-105
    DOI: https://doi.org/10.54097/ewtg5a17

  • Analyze the Brand Marketing Strategies on the RED Platform, including Practices and Effects in KOL Cooperation.

    Haijia Xu
    106-110
    DOI: https://doi.org/10.54097/y5pbjj43

  • The Influence of the Innovation on the Performance of the Firm-- Taking Huawei as an Example

    Dawei Tan
    111-119
    DOI: https://doi.org/10.54097/73r6a032

  • Exploring the Feasibility and Challenges of Fresh Food E-commerce O2O Model

    Jiacheng Ge
    120-124
    DOI: https://doi.org/10.54097/ty1w3n22

  • Agricultural Product Supply Chain Disruption During Public Emergencies: Analysis and Insights from China

    Shiquan Liu
    125-131
    DOI: https://doi.org/10.54097/fnetkz63

  • Research on the Current Development and Optimization of K-pop Industry’s Digital Marketing Strategy

    Mingyang Xu
    132-141
    DOI: https://doi.org/10.54097/kn9zbh11

  • Research on the Current Development and Optimization of TikTok’s Digital Marketing Strategies

    Zerong Shen
    142-148
    DOI: https://doi.org/10.54097/pqyn9177

  • Research on the Marketing Strategy of Chinese Television Dramas in the Digital Era

    Yun Zhan
    149-156
    DOI: https://doi.org/10.54097/nr22n276

  • The Role of Artificial Intelligence in Market Competition

    Yuzhao Sun
    157-161
    DOI: https://doi.org/10.54097/c8df3241

  • Research on Marketing Strategies of Improving Competitiveness of Fashion Brands based on Meta-Universe

    Naixin Zuo
    162-170
    DOI: https://doi.org/10.54097/rvhdtg98

  • Influencer Marketing: Assessing Effectiveness and Exploring Potential Drawbacks in Advertising Strategies

    Xuandi Zhang
    171-179
    DOI: https://doi.org/10.54097/t83twa35

  • Research on the Brand Marketing Strategy of Disney Animation Films

    Ruoxi Zhao
    180-186
    DOI: https://doi.org/10.54097/fjcfh039

  • Jiangxi Copper Group Remuneration Policy Study

    Yujie Song
    187-195
    DOI: https://doi.org/10.54097/nx46nv50

  • The Impact of Digital Financial Inclusion on Green Innovation in the Yangtze River Delta

    Xingyue Shen
    196-204
    DOI: https://doi.org/10.54097/8ff59m19

  • The Impact of Social Media Marketing on the Mobile Game Industry--Take Glory of the Kings as an Example

    Ziming Sun
    205-212
    DOI: https://doi.org/10.54097/f0c02d23

  • Research on the Current Development and Optimization of Amazon’s Digital Marketing Strategy

    Jingchao Wang
    213-219
    DOI: https://doi.org/10.54097/mwg3pw30

  • Research on the Impact of Digital Marketing on the Strategic Positioning of Enterprises

    Zecheng Fang
    220-227
    DOI: https://doi.org/10.54097/5ynhep50

  • Research on the Consumer Behavior Characteristics and Digital Marketing Strategy of Gucci

    Ruochen Wang
    228-235
    DOI: https://doi.org/10.54097/n4rnja71

  • Research on Factors Affecting China's Birth Rate and The Relation Between Economic Development and The Birth Rate

    Xinyu Yang
    236-245
    DOI: https://doi.org/10.54097/x5wsjn24

  • Research on Factors Affecting the Birth Rate in China

    Shiyue Hu
    246-250
    DOI: https://doi.org/10.54097/p6r39553

  • Analysis of the Influencing Factors of China's Birth Rate

    Yiqian Wang
    251-256
    DOI: https://doi.org/10.54097/yzqegr93

  • Big Data Analytics for Supply Chain Mass Customization: Prospects, Challenges, and Opportunities

    Guangchun Tian
    257-262
    DOI: https://doi.org/10.54097/hhrwxn15

  • Impact of the Russian-Ukrainian Conflict on the International Situation in Russia

    Qican Hu
    263-270
    DOI: https://doi.org/10.54097/bx0p7n96

  • Study On the Impact of Input-Output Ratio of Chinese New Energy Enterprises

    Haoxuan Tian
    271-278
    DOI: https://doi.org/10.54097/f3tqns86

  • Impact Of Oil Consumption on China's National Economy

    Yang Hu
    279-284
    DOI: https://doi.org/10.54097/80cdq651

  • The Impact of The Electric Vehicle Industry in China and Russia on Their Existing Markets

    Zhisheng Gu, Zhihao Sun, Xinyuan Zhou
    285-291
    DOI: https://doi.org/10.54097/csn38861

  • A Comparative Analysis of Petrochemical Industry Development in China and The United States.

    Kaibo Han, Kexin Sun
    292-298
    DOI: https://doi.org/10.54097/dycje680

  • The Impact of China's Introduction of Tesla on Itself and The Chinese Economy

    Zexi Chen
    299-305
    DOI: https://doi.org/10.54097/b4jmpc41

  • Comparison Of the Electric Vehicle Industry in China and The United States - In Terms of Sales Volume, Policies, And Technology

    Chenfeng Diao
    306-311
    DOI: https://doi.org/10.54097/hw321p51

  • Revolutionizing The Automotive Industry: Tesla's Innovative Marketing Strategies in The Face of Changes

    Yuhao Liu, Yule Wei, Zixuan Wu, Jinpeng Yi, Yufei Zhao
    312-318
    DOI: https://doi.org/10.54097/gv55te25

  • The Impact of Green Consumerism on The Chinese Commodity Market

    Jingtian Shi
    319-324
    DOI: https://doi.org/10.54097/kwqjj477

  • The Impact of The Conflict Between Russia and Ukraine on China's Crude Oil Market

    Yuning Tan
    325-329
    DOI: https://doi.org/10.54097/mkwe4385

  • Employment Promotion in China's Green Industry Development

    Hangqi Ren
    330-338
    DOI: https://doi.org/10.54097/488gdg14

  • Application And Research of Biodegradable Plastics in China and The United States

    Kehan Mou
    339-344
    DOI: https://doi.org/10.54097/08aa2a10

  • Impact Of the Economic Embargo Imposed by The United States on China on The Chinese Economy

    Jiarui Wang
    345-351
    DOI: https://doi.org/10.54097/msq4a469

  • The Evolution and Practice of Offshore Wind Energy in China

    Jinhua Jiang
    352-357
    DOI: https://doi.org/10.54097/vbbb2137

  • The Impact of Quantitative Easing on The U.S. Economy

    Tao Duan
    358-365
    DOI: https://doi.org/10.54097/yhcbs318

  • Offshore Wind Power Policy in The U.S. And China: Comparison And Analysis

    Anhang Liu
    366-372
    DOI: https://doi.org/10.54097/8h594014

  • Stock Volatility Prediction Analysis Based on Different Models

    Boao Yang
    373-380
    DOI: https://doi.org/10.54097/fry0v724

  • Analysis Of Influencing Factors of Population Fertility Rate: A Case Study of China

    Qingxuan Zheng
    381-388
    DOI: https://doi.org/10.54097/zj5wne38

  • Research On the Current Problem and Marketing Strategy of Helen’s Market

    Guancheng Zhu
    389-394
    DOI: https://doi.org/10.54097/3kq80n45

  • The Advancement of Medical Biotechnology in Developing Countries: Economic Opportunities and Challenges

    Jiawen Chen
    395-400
    DOI: https://doi.org/10.54097/45c92q28

  • A Brief Comparison Between Tesla and NIO In the Electric Vehicle Industry

    Jinshuo Li
    401-408
    DOI: https://doi.org/10.54097/zd8pay39

  • The Inspiration and Path Forward of Pan-Entertainment Industry Research Based on Global Vision for China

    Simin Liu
    409-416
    DOI: https://doi.org/10.54097/yft8zr75

  • Economic Impact on Russia After the Russian-Ukrainian Conflict

    Wenhao Li
    417-422
    DOI: https://doi.org/10.54097/7mg35454

  • Comparison And Analysis of The Photovoltaic Industry Between China and the US

    Yuzhe Han, Yuting Teng, Zilin Xiao
    423-430
    DOI: https://doi.org/10.54097/qtyvva18

  • A Comparison Between Strategy at Mcdonald’S and Burger King

    Kaiyun Zhu
    431-437
    DOI: https://doi.org/10.54097/wc9a4375

  • A Comparison of Electric Vehicle Industry Policies Between China and The United States

    Xinyi Xiang
    438-450
    DOI: https://doi.org/10.54097/e5qx0322

  • The Impact of Digital Marketing and social media On Small and Medium Sized Business

    Jiaxin Yin
    451-459
    DOI: https://doi.org/10.54097/d5rjmc02

  • Digital Echoes: Social Media’s Resonance in Brand Marketing

    Xiyan Chen
    460-467
    DOI: https://doi.org/10.54097/pmrv0y97

  • The Impact of China-US Trade Conflict on Foreign Investment in China

    Yibo Wang
    468-473
    DOI: https://doi.org/10.54097/hk0z3g29

  • Impact Of Corporate Green Technology Innovation from An ESG Perspective

    Fangyu Liu
    474-481
    DOI: https://doi.org/10.54097/hzvwbq95

  • Analysis of the Economic Impact of Artificial Intelligence in The United States

    Xintong Zhou
    482-486
    DOI: https://doi.org/10.54097/7sddbt62

  • The Impact of the US-China Trade War on Import and Consumer Prices in The US And Their Economic Consequences.

    Tianyue Hua
    487-491
    DOI: https://doi.org/10.54097/snhz6h86

  • The Economic Impact of Artificial Intelligence in China And US

    Andrew Tianen Zhang
    492-499
    DOI: https://doi.org/10.54097/tby1qd43

  • Marketing And Promotional Effectiveness in Social E-Commerce: How Key Opinion Leaders Can Stimulate Consumers' Desire to Buy

    Ming Wang
    500-507
    DOI: https://doi.org/10.54097/ma7jmq70

  • Value Co-Creation: Transitioning From “Binary Interactions” To “Networked Systems”

    Qinyang Chen, Zhihan Wang, Chenran Wu
    508-514
    DOI: https://doi.org/10.54097/yrvgfm25

  • Operational Risk Analysis in The Logistics Industry: A Case Study of Jingdong Logistics

    Linhong Hu, Chenxuan Wang, Xingqi Zhou
    515-520
    DOI: https://doi.org/10.54097/4q46kn72

  • Digital Operational Strategies in The Post-Pandemic Era for Travel Companies: A Case Study of Ctrip

    Zihan Zhang
    521-525
    DOI: https://doi.org/10.54097/h0w3ar97

  • Analysis And Forecast of The Development of E-Commerce Based on R Language.

    Xiaoming Zhang
    526-533
    DOI: https://doi.org/10.54097/pdx3hp57

  • Healthcare Markets in The U.S. And China: Comparative Analysis of Development Models, Issues, And Prospects

    Wenrui Zhang
    534-539
    DOI: https://doi.org/10.54097/2mjp1v85

  • The Effects of Technology and Social Media Overuse on Physical Health and Academic Performance

    Zhixin Zhang
    540-544
    DOI: https://doi.org/10.54097/1kpx5137

  • Analysis On How the Londoner Hotel in Macau Responds to Public Crisis Events and Shapes Marketing Resilience Through Case Studies

    Ziyue Wang
    545-550
    DOI: https://doi.org/10.54097/2h1a6475

  • Brand Rejuvenation: How Do Traditional Brands Maintain Stable and Sustainable Marketing Effectiveness - Take Holland as An Example

    Shuaiying Li
    551-557
    DOI: https://doi.org/10.54097/71684w40

  • Behind The Sensation: The Marketing and Hidden Worries of Chayan Yuese

    Minxin Luo, Zeyu Shi
    558-564
    DOI: https://doi.org/10.54097/0ebpxc70

  • Analysis On the Marketing Model of Mixue Ice Cream & Tea That Stands Out from The Saturated Market Based On 4P Marketing Theory

    Yufan Shi, Yueling Yan, Jianing Ye
    565-570
    DOI: https://doi.org/10.54097/tesvxx24

  • The Strategy of Consumption Patterns in The Realm of Elegance: A Case Study of Blue Bottle Coffee

    Jiajin Xu
    571-577
    DOI: https://doi.org/10.54097/e87d1p88

  • The Influential Factors on Brand Equity: A Case Study on Bilibili

    Yi Liu
    578-583
    DOI: https://doi.org/10.54097/04y1jf02

  • The Reasons on The Worse Situation of Canon Cameras

    Junyi Huang
    584-589
    DOI: https://doi.org/10.54097/6xvvc394

  • The Reasons of Primark Brand Loyalty in The Post-Epidemic Era Based on Marketing Mix Theory

    Zirong Wang
    590-596
    DOI: https://doi.org/10.54097/p8f3e715

  • The Successful Business Strategy of Disney

    Fuqi Ouyang
    597-603
    DOI: https://doi.org/10.54097/8knk5k39

  • The Effectiveness of Meta-Universe on Beauty Brands

    Zhiqing Liao
    604-609
    DOI: https://doi.org/10.54097/k4a0ss48

  • China And America’s Trade War on Clean Energy Revolution: Taking Electric Vehicle Industry as An Example

    Honghan Li
    610-615
    DOI: https://doi.org/10.54097/yqc2v312

  • The Challenges Behind Huawei’s Mergers and Acquisitions Failure in The International Semiconductor Industry

    Zengyi Lin
    616-622
    DOI: https://doi.org/10.54097/n4nj1408

  • The Influence of Marketing Strategy on Consumer Behavior in The Cosmetics Industry

    Ruijie Shi
    623-629
    DOI: https://doi.org/10.54097/56fw6277

  • The Economic, Municipal, And Social Impact of Major Sporting Events on Host Countries – The World Cup as Examples

    Yongxing Liang
    630-635
    DOI: https://doi.org/10.54097/56fw5849

  • Analysis Of Nike Brand Operation and Marketing Strategy in Different Business Periods Based On 4P Marketing Theory

    Qingyu Hou
    636-641
    DOI: https://doi.org/10.54097/zfqbj268

  • Challenges And Solutions in Rare Disease Treatment: Value-Based Healthcare

    Zixu Tao
    642-649
    DOI: https://doi.org/10.54097/24vg1y76

  • Digital Transformation in The Luxury Industry: Strategies, Challenges, And Opportunities

    Yueyue Liu
    650-656
    DOI: https://doi.org/10.54097/xgftec52

  • YouTube’s Evolution, Marketing Strategies, and Impact on Digital Media Landscape: A Comprehensive Analysis

    Jiaren Zhang
    657-662
    DOI: https://doi.org/10.54097/wb8db151

  • Leveraging We-Media for Brand Building and Promotion: Strategies and Collaborations with Content Creators

    Sizhuo Pan
    663-667
    DOI: https://doi.org/10.54097/v2qvwe85

  • E-commerce Retailer Marketing Strategies and Rapid Growth: A Case Study of Temu

    Danmian Li
    668-673
    DOI: https://doi.org/10.54097/t6mvna44

  • The Influence of Monopoly Capitalism on Economic Globalization

    Dandan Ning, Hongyang Zhao
    674-680
    DOI: https://doi.org/10.54097/2q2vt209

  • Changes of Identity Recognition in the Internet Age and Its Impact

    Haoran Li
    681-685
    DOI: https://doi.org/10.54097/ed69jg45

  • The Impact of Infrastructure on International Trade from Ancient Times to the Present

    Shimin Tu
    686-693
    DOI: https://doi.org/10.54097/az970c80

  • Understanding Digital Marketing Strategies and Their Implications: A Case Study of Huawei

    Junbin Su
    694-700
    DOI: https://doi.org/10.54097/c5j1a318

  • The Digital Marketing Revolution: Opportunities and Challenges for Enterprises Operations

    Haoqian Zhang
    701-705
    DOI: https://doi.org/10.54097/j9gn8b03

  • Technological Advancements and Consumer-Centric Transformation: The Evolution of Online Shopping Platforms

    LOK CHING LI
    706-711
    DOI: https://doi.org/10.54097/1b8d8v02

  • Apple’s Brand Marketing Strategy: A Case Study on Brand Image and Customer Engagement

    Yutong Zou
    712-715
    DOI: https://doi.org/10.54097/sbcggy69

  • User Purchase Intent on social media: A Case Study Utilizing the SOR Model on Xiaohongshu

    Zetong Zhou
    716-724
    DOI: https://doi.org/10.54097/gt9ky947

  • How Does Uber Tie Together a Digital Economy and Technological innovation?

    Stephen Liu
    725-729
    DOI: https://doi.org/10.54097/nsxmza41

  • The Impact of social media on the Intelligent Fitness Industry: A Case Study of Keep

    Jiahan Yang
    730-734
    DOI: https://doi.org/10.54097/t2bkz966

  • Innovative Strategies in Movie Marketing: A Case Study of the Barbie Movie

    Ruixi Wang
    735-739
    DOI: https://doi.org/10.54097/tm5tf138

  • Strategies for Elevating Idle Fish in the Second-Hand E-commerce Market

    Sitong Fang
    740-746
    DOI: https://doi.org/10.54097/cn605x34

  • Competitive Strategies of New Energy Vehicle Enterprises: Taking BYD as an Example

    Lang Huang, Hanrao Liu, Tianjian Qu
    747-753
    DOI: https://doi.org/10.54097/66hj7p06

  • Research on Viral Marketing of Global Warming Communication based on the STEPPS Model

    Yuhan Song, Haiting Yang
    754-761
    DOI: https://doi.org/10.54097/c3msc941

  • Research on the Problems and Strategies of Live-Streaming E-commerce on the Douyin Platform in China

    Wenfei Yu
    762-769
    DOI: https://doi.org/10.54097/b9521t65

  • Research on the Model of Luckin Coffee’s Self-Rescue after Delisting

    Yijia Zhao
    770-776
    DOI: https://doi.org/10.54097/pd153k59

  • A Study of Fashion Retailer’s Crisis Management Strategies Based on the U.S. Market

    Jiangyi Luo
    777-785
    DOI: https://doi.org/10.54097/9aj0gp21

  • Research on the Development Strategy of Haidilao Hot Pot based on Chinese Market

    Chengyi Lyu, Steven Haojun Xi, Jiaxuan Wang
    786-792
    DOI: https://doi.org/10.54097/wr6rxp16

  • Research On the Development Strategy of Chinese Domestic Brands Based on Stepps Model—A Case Study of Hui Li Shoes

    Mufan Deng
    793-799
    DOI: https://doi.org/10.54097/2bavb454

  • Research on the Marketing Strategy of POP MART Based on Chinese Market

    Kaiwei Ling, Zixin Xi, Xinyue Xu, Jingrong Zhong
    800-808
    DOI: https://doi.org/10.54097/r8rbp992

  • The Impact of Cryptocurrencies on the United States and China’s Economies

    Yilin Mo, Lilu Zhao
    809-814
    DOI: https://doi.org/10.54097/3wyhby48

  • Study on the Impact of COVID-19 and America Fiscal Policy and Monetary Policy

    Zhenkai Dong, Zihan Yin
    815-820
    DOI: https://doi.org/10.54097/wf22yj47

  • Research on the Promotion of Brand Value of Commercial Sports Brands Based on Marketing System -Take Under Armour as an Example

    Jiayi Zhang
    821-831
    DOI: https://doi.org/10.54097/90rdgf89

  • Analysis of Marketing and Brand Development Strategy of Sports Retail Brand - Take Lululemon as an Example

    Xizhi Mao
    832-837
    DOI: https://doi.org/10.54097/t1eqa089

  • Analysis of Commercial Operation Means and Marketing Strategy of American Ultimate Disc League (AUDL)

    Muxiang Zeng
    838-842
    DOI: https://doi.org/10.54097/sn6xeh18

  • Research on Cross-border Joint Marketing Strategies in Different Business Sectors-Taking Sports Business and Luxury Business as Examples

    Zongtai Qiao
    843-848
    DOI: https://doi.org/10.54097/nnk56456

  • Team Operations Strategies of NBA and Its Impact on Team Development

    Zijian Huang
    849-854
    DOI: https://doi.org/10.54097/jmcn2b68

  • Analysis of the Premier League's Marketing Strategies and Business Operations Methods

    Gaotang Zhu
    855-861
    DOI: https://doi.org/10.54097/ejjkjn35

  • Analysis of the Operational Model and Business Management Strategy of the Chinese Super League (CSL) Based on the SWOT Model

    Kaifan Wei
    862-868
    DOI: https://doi.org/10.54097/83m1mf15

  • Marketing and Business Operations Analysis of Modern Mainstream Sports Events: A Comparative Study of NBA and CBA

    Siyu Lyu, Yunzhi Lin, Zijian Luo, Yiyang Wei, Xulenan Zhu
    869-875
    DOI: https://doi.org/10.54097/kz4fa651

  • Analysis of Digital Transformation of Financial Management in the Era of Artificial Intelligence

    Zhixian Zhang
    876-882
    DOI: https://doi.org/10.54097/v4nj7935

  • Nike's Operational Strategy Analysis and Financial Analysis Based on the Value Chain and Porter's Five Forces Model

    Shanshan Li
    883-890
    DOI: https://doi.org/10.54097/w9dajq08

  • The Impact of Maternity Insurance System on Women's High-Quality Employment -- Taking China as an Example

    Yixuan Zhu
    891-898
    DOI: https://doi.org/10.54097/angzv693

  • Analysis Of the Impact of Social Networks on The Spread of Covid-19

    Hao Zhang
    899-903
    DOI: https://doi.org/10.54097/jsbnvq10

  • Nostalgia Marketing: Brand Renewal of "Old Firms" Based on Consumer Emotional Reconstruction——Take the Great White Rabbit Milk Candy as an Example

    Ziting Zhuang
    904-909
    DOI: https://doi.org/10.54097/ky3bph60

  • The Marketing Strategy behind the Continuous High Performance of Nanjing Deji Plaza

    Yue Wang
    910-916
    DOI: https://doi.org/10.54097/vcbah975

  • Analysis on the "COTTI Coffee Model" of Coffee Industry Marketing Promotion

    Yixin Huang, Shutong Ren, Tianci Yang
    917-922
    DOI: https://doi.org/10.54097/dfecn776

  • Analysis of the Marketing Strategy of the Formula One Group in the United States - Taking the Miami Grand Prix as an Example

    Ziyan Zhou
    923-928
    DOI: https://doi.org/10.54097/ctb94782

  • Analysis of the Marketing Methods of Nike Based on 4P Theory.

    Yihan Hu
    929-934
    DOI: https://doi.org/10.54097/4p7dde06

  • The Impact of COVID-19 on ASML's Financial Performance

    Yaqi Bai, Sirui Chen, Wenxuan Xin
    935-945
    DOI: https://doi.org/10.54097/72resb94

  • Research on the Athleisure Word-of-Mouth Marketing Strategy in the Chinese Market

    Linjie Bu
    946-957
    DOI: https://doi.org/10.54097/92kcwe57

  • Exploring the Revival of Nostalgia and Retro Waves in Contemporary Marketing and Contagious Communication Research—Taking Contagious Möbius Strip as an Example

    Boyi Chen
    958-970
    DOI: https://doi.org/10.54097/3zyad735

  • A Study of Tesla’s International Marketing Strategy Based on the STEPPS Model

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    DOI: https://doi.org/10.54097/es6rry79

  • Research on Communication Strategy of Refusing Animal Performance Concept in Nanjing Hongshan Forest Zoo Based on STEPPS Model

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    DOI: https://doi.org/10.54097/79s6t285

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    DOI: https://doi.org/10.54097/fxhd6327

  • YouDao’s Competitive Strategy after Transformation based on the “Double Reduction” Policy: Taking YouDao Online Education Service as an example

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    DOI: https://doi.org/10.54097/g1cs3172

  • The Rise of Douyin E-commerce: An Analysis of Amateur Anchors and Future Prospects

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    DOI: https://doi.org/10.54097/vdd8fz33

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    DOI: https://doi.org/10.54097/pj2a4z51

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    DOI: https://doi.org/10.54097/f8dr4063

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    DOI: https://doi.org/10.54097/2mrvnn25

  • Review of the Association between Social Networks and Adolescent Development

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    DOI: https://doi.org/10.54097/sgv47t20

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    Hanzhi Luo
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    DOI: https://doi.org/10.54097/6kfw0j86

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    DOI: https://doi.org/10.54097/383g7g23

  • Branding in the Digital Age: How Influencers Marketing and Authenticity Reshape Brand Perceptions

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    DOI: https://doi.org/10.54097/8abykp18

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    DOI: https://doi.org/10.54097/r1tqe535

  • The Influential Factors on Maybach Sales

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    DOI: https://doi.org/10.54097/qgchfb55

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    DOI: https://doi.org/10.54097/v3rhfp55

  • The Influential Factors on Consumers’ Intention to Use NetEase Cloud Music

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    DOI: https://doi.org/10.54097/wy38sx82

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    DOI: https://doi.org/10.54097/ampsh154

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    Hengfei Zhang
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    DOI: https://doi.org/10.54097/01fbhb62

  • Study On the Development Inspiration of Apple Mobile Phone for Chinese Mobile Phone Enterprises

    Jiahao Yu
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    DOI: https://doi.org/10.54097/sbed5936

  • Analysis of Service Quality Improvement Strategies for Internet Online Education Products

    Yinjie Liao
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    DOI: https://doi.org/10.54097/fp3k9n23

  • Analysis And Research on The Influence of The Social Network on Public Opinion and The Transmission Path of The Epidemic

    Fangni Jiang, Junchen Liu, Hening Wang, Haolin Xu
    1114-1118
    DOI: https://doi.org/10.54097/42jmwx87

  • Analysis of the Influence of Social Networks on Human Health

    Tingyao Wang
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    DOI: https://doi.org/10.54097/n0asr133

  • Analysis Of the Influence of Social Networks on Consumption Decisions and Behaviors

    Sara Jiaqi Wang
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    DOI: https://doi.org/10.54097/ydbakx17

  • Financial Analysis of Bestore Based on SWOT Analysis

    Suyue Liu
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    DOI: https://doi.org/10.54097/4zy1xf36

  • Based on the Strategic Research and Analysis of Tesla

    Haixin Li
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    DOI: https://doi.org/10.54097/t0qbn123

  • SWOT Analysis, Porter's Five Forces Analysis and Financial Analysis for NIO Inc

    Ruihang Zhang
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    DOI: https://doi.org/10.54097/teyapv40

  • Walmart's Business Strategy and Financial Analysis Based on Porter's Five Forces Analysis Model and SWOT

    Huaiyu Miao
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    DOI: https://doi.org/10.54097/4k10qb18

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    DOI: https://doi.org/10.54097/r80g7e90

  • Microsoft’s Evolution in Digital Era: A Financial Analysis and Porter’s Model

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    DOI: https://doi.org/10.54097/7q5nes25

  • The Economic Understanding of the Fan Economy

    Yiduo Xu
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    DOI: https://doi.org/10.54097/w37e7v91

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    Yuehan Zhao
    1185-1191
    DOI: https://doi.org/10.54097/zmwjj769

  • Analysis of Financialization in the Process of Economic Development

    Yifei Li
    1192-1197
    DOI: https://doi.org/10.54097/7jhs8c51

  • The Impact of social media On Consumer Behavior

    Kaiyi Wang
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    DOI: https://doi.org/10.54097/1ys3cj95

  • Analysis Of the Influence of The Social Network on Childhood Obesity

    Xuerong Hu
    1206-1211
    DOI: https://doi.org/10.54097/2tr0sm30

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    ManWai Chen
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    DOI: https://doi.org/10.54097/gmptyr66

  • Research on the correlation between some factors and GDP in different countries

    Chang Liu
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    DOI: https://doi.org/10.54097/fbtzpy87

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    Zimeng Zhou
    1224-1229
    DOI: https://doi.org/10.54097/3088d623

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    Zihe Zhang
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    DOI: https://doi.org/10.54097/6a0yef10

  • The Subprime Crisis: A Systemic Failure in Financial Markets

    Yatong Lu
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    DOI: https://doi.org/10.54097/mtd47k45

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    Sicheng Zhu
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    DOI: https://doi.org/10.54097/xmykwg83

  • International Economic Cooperation and Geopolitical Changes under the Belt and Road Initiative

    Jingning Zhang
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    DOI: https://doi.org/10.54097/rt48sx87

  • Research on LVMH Valuation Report

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    1259-1278
    DOI: https://doi.org/10.54097/2t1jyq39

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    Xinying Li
    1279-1289
    DOI: https://doi.org/10.54097/3wne0321

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    Siwei Wang
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    DOI: https://doi.org/10.54097/27a01r65

  • Digital Transformation and Green Total Factor Productivity of Chinese Listed Companies: Evidence from Academic Perspective

    Nuanyan Lin
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    DOI: https://doi.org/10.54097/dmz0j732

  • Analysis of the Situation of Corporate Financial Behaviors in the Context of Digital Economy - Based on Chinese Non-financial A-share Listed Companies

    Shan Huang
    1308-1316
    DOI: https://doi.org/10.54097/4f3beq20

  • Research on the Double-edged Sword Effect of Electronic Performance Monitoring in Workplace

    Lin Li
    1317-1339
    DOI: https://doi.org/10.54097/9q9x6285